Bringing a touch of boutique wears to the World Cup, influential fashion concept store AIZEL has released a collection entitled 'The Essentials' which sees a series of collaborations bring independent Russian designers to the fore.
To kick off the most anticipated event of the year, AIZEL Concept Store is celebrating the occasion with an elite selection of talented designers across the country. “The Essentials” presents a unique edition of products such as; the traditional matrioshki dolls, t-shirts and sweatshirts, as well as jewellery, gadgets and beauty essentials, aiming to build bridges between West and East.
Aizel Trudel, the founder and CEO of Aizel Group said: “I am honoured we have initiated this great project that will exclusively present the essentials at AIZEL Concept Store. This unique initiative is a window, a way to introduce these designers to the world and a key exposure worldwide for them”. “The Essentials” by local designers includes work by Novaya, MyBacio, Artem Brivda, Holynose, Zhostovo x Tonka, U Jewels, Vardoui Nazariam, Lisa & Leo, Kuraga, Belki Rings, Laroom, Alexander Terekhov, Alena Akhmadullina, BNGL, Wonder Me, Zasport, Sport Angel, Wood Den, Maison Esve. It's a different perspective from which to approach football.