PUMA have made a timely move to sign a new multi-year partnership with the Egyptian Football Association ahead of Egypt hosting the 2019 Africa Cup of Nations this summer. Once again teaming up with Africa’s most successful team, the deal will ensure PUMA will be well represented, more so than any other brand, at the tournament.
The deal allows PUMA to continue its proud legacy with teams on the African continent and cement its reputation as a leading supplier to football teams in the region. Taking over the reigns from adidas, PUMA will be confident that they're backing one of the favourites for an immediate return on their commitment.
“Egypt has an amazing track record and we are very excited to once again supply them with our products”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “We hope that PUMA and the Pharaohs can continue where they left off, by taking the title in the next Africa Cup of Nations in 2019.”
The partnership between PUMA and Egypt will build on a proud legacy: When the Pharaohs last wore PUMA, they won three consecutive continental titles between 2006 and 2010, an unprecedented feat in the tournament’s history. Overall, Egypt has won seven continental titles, making it the most successful team in African football.
Starting 2019, PUMA will provide all representative national teams, including men’s, women’s and youth teams, with official kits. “It is great to be back with the big cat in 2019. We share many happy and successful memories together and hope we will hit the ground running in what will be a very important year for Egyptian football,” said Hany Abo Rida, President of the Egyptian Football Association.
An especially gifted procrastinator who occasionally uses words the in order correct.