TOUCH TAKES OVER
The next generation of PUMA Football has arrived. Speed and power are joined by control as PUMA launch their all-new evoTOUCH silo, built with a hi-collared evoKNIT material to land as the brand's latest innovation. Make no mistake, this is a game changer.
The evoTOUCH is essentially a lightweight leather football boot that will sit alongside the evoSPEED and evoPOWER, and unlike the very popular and legendary King silo, will feature on-pitch in the upcoming season. Cesc Fàbregas, Marco Verratti and Santi Cazorla will all wear this boot from the start of the new campaign – a boot that better suits their intricate, intelligent playing styles, much better suited than the power you could argue.
Having spent the past couple of days with these boots in hand, we’re betting that a few more elite players will make the switch into the evoTOUCH, there really isn’t anything like it on the market. Leather has long been a craved staple of the game’s elite, with players often sacrificing cutting edge technology for customized leather versions of their sponsored boots, Leo Messi’s decision not to opt for the top of the range silo created for and named after him is testament to that. These however will bend the trend. Soft, subtle and comfortable doesn’t often get mentioned when discussing high end new releases, but these tick all the right boxes.
Widening their reach, PUMA will now have a three-strong collection of elite level boots that cover the needs of every player in every position. A timely shake-up to the leather boot market, and one that focuses solely on leather rather than a modified version of a synthetic boot. As far as the technology is concerned, PUMA have taken the concept of touch from the inside out rather than starting with the moment of contact with the ball. PUMA’s innovation team focused on what the foot needs and doesn’t, before working on the upper.
Carved from a super soft, ultra-thin and lightweight leather upper, the PUMA evoTOUCH is designed to bring the foot closer to the ball to create exceptional touch in all conditions. The integrated evoKNIT knitted sock gives a snug fit, and the anti-slip GripTex arrows inside the sock lock down the foot, prevent slipping and ensure stability for the foot. Touch and comfort combine with stability, created by the new outsole with a raised SPEEDTRACK spine.
They're not the first to the hi-collared movement but what PUMA have done is bide their time to come up with a boot that is elite level quality, ensuring every design feature is to the highest standard of comfort. If it's better, does it matter that it wasn't first? Power, Speed or Touch? There's a new kid on the block and he's smoother than smooth.