In a world where a footballer is valued at nearly £200 million, hashtags creating a blur across our mobile screens and football fields are filled with a plethora of brightly coloured and studded boots, seeing a brand keep things simple stands out.
With a rush of new colourways and colourful chaos creating inventions like the Nemeziz floating about, Puma has stolen a march on their German and American counterparts with the release of the new Puma One.
The German brand has done a remarkable job combining classic football boot materials and sensibilities with modern technology.
One of the first noticeable upgrades from previous PUMA models is the evoKNIT sock collar and the tongue that provides a snug, lock down fit. The techie heel and midfoot seamlessly transitions into a lightweight kangaroo leather strike zone. There really is nothing quite like the touch and feel of kangaroo leather for a football boot.
We've been playing in these for the past few weeks and each time the fit seems to feel better, and our street cred gets higher! Here we showcase the first colorway: Puma White, Black and Fiery Coral.