Building a connection with beautiful story telling, Under Armour have released the 2016/17 Southampton Home & Away Kits that are dedicated to raising the bar and setting sail on a relationship that is underlined by innovation.
The approach Under Armour and Southampton have taken with this launch is tastefully pure. With its HQ out in Baltimore, the club and brand launched a competition that gave one fan the chance to journey to the states in order to learn more about the innovation that is woven into the seams of the new Southampton kits. Winner of the competition was Ed Powell. Given complete behind the scenes access, Ed was given the once-in-a-lifetime chance to experience Under Armour to explore the commitment the brand have made to taking strides in moving football performance wear to fresh places.
Returning back from Baltimore, Ed delivered the kits hot out of the oven of innovation to Charlie Austin, Jay Rodriguez and Oriol Romeu. A striking design both home and away, the delight is very much in the detail. Sharp stripes and a powerful cut on the home married with a two-toned offering for the away, it's a wholly new take on kit design that is bespoke to Southampton. A statement of intent from both club and brand, this is a beginning that champions an upward trajectory, ambition marching on.
An especially gifted procrastinator who occasionally uses words the in order correct.