Using fans of each club to help design their shirts through their 'Creator Studio' initiative, adidas have launched the 17/18 third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus and AC Milan.
The the Creator Studio platform, adidas, along with each respective club, were able to channel and celebrate the creatively collective game from fans across the glove. The competition allowed fans the chance to design the third kits for their favourite club for the 17/18 season. Once submitted, fans were encouraged to vote for the favourite which then led to a shortlist of a top 100. The winners for each club were then chosen by an panel that consisted of some of each clubs most iconic players.
Kicking off with Real Madrid, the winning design comes in the shape of a predominantly teal shirt with black stripes on the shoulder and white branding. The design takes inspiration from modern digital design, with a square graphic pattern in two corners breaking up the front of the shirt and representing the disruptive nature of the reigning European Champions.
The Manchester United third kit represents the powerful bond between the team and its fans. The light grey shirt is designed with a graphic showing the silhouette of the famous ‘Holy Trinity’ statue outside of the club’s Old Trafford stadium. The statue of club icons Sir Bobby Charlton, George Best and Denis Law represents a golden era in the club’s history and it is this unique history that was the inspiration for the new third kit.
For AC Milan, the 17/18 third kit brings a totally unique twist to a classic design. The kit features the iconic red and black colours of the club, reinterpreted in a new graphic design. A bright red pattern across the chest against an all-black shirt is unlike anything the famous club has ever had before. It's sharp, striking and lands with a load of flavour.
In the shape of FC Bayern, the kit represents a modern inversion on classic elements that reign supreme where this club are concerned. The white jersey features thin red stripes down the front of the shirt, fading out as they reach the bottom. Pure white sleeves give it a clean and totally unique look for a FC Bayern shirt, while still channelling classic colours and design from the club’s history. A beautiful feast that will play out with style, it's a strong look all over.
The 17/18 Juventus third kit combines the past and the future in a way perfectly suited to an iconic club that is constantly re-inventing itself on and off the pitch. The shirt channels the past thanks to a military green colour and the inclusion of the famous Juventus black and white stripes across the chest. The shirt brings the club right up to date though, thanks to the inclusion of the club’s sleek new logo – part of its new ‘Black and White and More’ brand identity. Clinical.
Landing all over the globe from today, you can take some of the creative game with you. Marrying up the stadium to street mentality and looking strong across the board, it's another flavour sensation as kits are pushed into more independent and free-spirited spaces.
An especially gifted procrastinator who occasionally uses words the in order correct.