PUMA today released the Mumbai version of the ‘We are THE Arsenal’ film series, offering an insight into the enthusiasm of Gunner’s fans in India.
The ‘We are THE Arsenal’ campaign draws upon Arsenal being first registered with the word “THE” within the name, a unique detail in football history. This film features Hector Bellerin, Olivier Giroud and Nacho Monreal, and fans from Mumbai who give a sense of what ‘We are THE Arsenal’ means to them.
Hector Bellerin, who features in the film, said: "Our fans in India are so passionate and committed, often watching us at crazy times - especially on European nights. We really value and appreciate their support!"