Rihanna is hardly one to go unnoticed now is she? The Jamaican R&B queen returned to New York last week with dominating force to introduce her latest daredevil Fenty PUMA collection. The collection fuses luxury with sport in a way that only Rihanna really can.
“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” - Rihanna.
Keeping in line with her previously outrageously popular themes, Rihanna and PUMA have continued to mix in gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are reimagined in new seasonal appropriate fabrics and colours. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather.
The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.
Need to up your street cred? Get involved with PUMA and Rihanna now!